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The Impact of Social Media on Political Marketing Education
 
 
Więcej
Ukryj
1
Faculty of Political Science and International Studies, University of Warsaw
 
 
Data publikacji: 21-07-2026
 
 
Studia Politologiczne 2026;81
 
SŁOWA KLUCZOWE
STRESZCZENIE
This article examines how the evolution of social media transforms the didactics of political marketing in higher education. It identifies key communication phenomena and analyzes their pedagogical implications for curriculum design, teaching methods, and learning outcomes. The research synthesizes recent academic literature from peerreviewed journals and author’s own observations from courses taught at the university to propose recommendations for integrating social media competencies into political science education.
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ISSN:1640-8888
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