The Impact of Social Media
on Political Marketing Education
1
Faculty of Political Science and International Studies, University
of Warsaw
Publication date: 2026-07-21
Studia Politologiczne 2026;81
KEYWORDS
ABSTRACT
This article examines how the evolution of social media transforms the didactics
of political marketing in higher education. It identifies key communication phenomena
and analyzes their pedagogical implications for curriculum design, teaching methods,
and learning outcomes. The research synthesizes recent academic literature from peerreviewed
journals and author’s own observations from courses taught at the university
to propose recommendations for integrating social media competencies into political
science education.
PEER REVIEW INFORMATION
Article has been screened for originality
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