Wielkie afisze. Plakaty wyborcze w kampanii 1993 r.
Instytut Nauk Politycznych Uniwersytetu Warszawskiego
Data publikacji: 28-01-2020
Studia Politologiczne 2002;6
This article analyses the propaganda contents of posters (billboards) presented during the 1993 electoral campaign. Pietrzyk-Zieniewicz assesses their compositions and persuasive power, points out a number of errors committed by billboard designers and contrasts billboard slogans with the numerous inscriptions added by the so-called »man in the street«. She interprets these inscriptions as expressions of the typical differences between propaganda mentality, replete with great political expectations and tinged with wishful thinking, on the one hand and electorate mentality, focused on practical awareness of the blunders, weak points and political inefficiency of the various political parties and factions, on the other hand. She concludes that the 1993 electoral campaign, with its plethora of political parties and kaleidoscope of political slogans, can be viewed as a syndrome of transformation of political life style in Poland, the transition from the concept of political parties as institutions which strongly discipline their members to the concept of parties as structures whose principal goal is to consolidate the electorate around the short-term electoral moment.
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