CAMPAIGNING IN SOCIAL MEDIA. THE USE OF TWITTER IN THE POLISH 2015
PARLIAMENTARY ELECTIONS
1
absolwent Wydziału Humanistycznego
AGH w Krakowie
2
profesor nadzwyczajny na Wydziale Humanistycznym
Akademii Górniczo-Hutniczej w Krakowie.
Publication date: 2019-12-20
Studia Politologiczne 2017;45
KEYWORDS
ABSTRACT
The paper presents findings of an original study of the use of Twitter in the 2015
Polish parliamentary campaign. It reveals unexpected results namely that during
the campaign candidates manifested very low activity on Twitter and their tweets
reached only a very limited audience. Also unexpectedly, it demonstrates that
a younger age of the candidates was a weak predictor of a greater use of Twitter.
It concludes that Twitter and other social media hold an unrealized potential in
the future political campaigns in Poland.
PEER REVIEW INFORMATION
Article has been screened for originality
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