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RELATIONAL THEORY OF COMMUNICATION AND RELATIONSHIP MARKETING IN POLITICS
 
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adiunkt w Zakładzie Socjologii i Psychologii Polityki Instytutu Nauk Politycznych Wydziału Dziennikarstwa i Nauk Politycznych Uniwersytetu Warszawskiego
 
 
Publication date: 2020-01-24
 
 
Studia Politologiczne 2012;24
 
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ABSTRACT
In the context of the phenomena known as the third era of political communication, which defines for instance individualization of the relationship between politician and voter, it seems reasonable to search for answers to questions about the development trends of political marketing. The article presents the concept of relationship marketing in politics. The background to considerations is systempragmatic theory of communication otherwise known as the theory of the relationship. It allows to notice the importance of dialogue functioning of policy entities and permanent contacts of politicians with voters.
ISSN:1640-8888
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