The content of the article focuses on a strategy in election campaign issue. The article presents definitions as well as classification of these strategies arranged on the political marketing ground. What matters the most, is description of components of the strategies that is the implementation of Krzysztof Obłój conception, taken out of the management discipline and transfered to the political marketing ground. Therefore the paper distinguishes and sets forth five basic election strategies components: mission, activity domain, strategic advantage, strategic goals and functional plans of action.